Résumé

OVERVIEW
I combine almost 20 years of wide-ranging professional experience with a passion for results and the drive to apply an ever-growing skill set to push organizations forward. I’m a creative leader and problem solver who focuses on delivering value, personal performance, and developing the talents of others. I live to see marketing and communications channels and content engage, educate, and inspire.

• Interpersonal communications, relationship building, and networking
• Communicating complex subjects effectively to non-technical audiences
• Strong organizational skills and management of multiple, deadline-driven tasks simultaneously
• Working collaboratively and partnering effectively
• Adapting quickly to new processes and methodologies
• Problem solving, knowledge transfer, training, and management
• Formally trained in managerial leadership, emotional intelligence, conflict management, and more
• Comfortable with ambiguity
• Building omni-channel marketing and communications strategies and functional environments from the ground up
• Project development, leadership, and resource management
• Experienced as a Product Owner in Agile projects
• Marketing-campaign conceptualization, development, delivery, and measurement
• Writing and editing for a variety of audiences (custom content, creative, features, profiles, P.R.)
• Writing for, editing, designing, and producing a variety of media (digital and print)
• Social-media management (Hearsay Social, Hootsuite)
• Creation and management of organic and paid social-media marketing campaigns
• Content strategy, creation, and marketing with articles, graphics, videos, podcasts, and more
• E-mail marketing (Salesforce Marketing Cloud, Vertical Response, MailChimp)
• Online publishing with content-management systems (WordPress, OpenText, SharePoint, Drupal)
• Website design and development
• Highly proficient in Adobe Creative Cloud and Microsoft Office software
• Data analysis and reporting

EDUCATION
E.W. Scripps School of Journalism, Ohio University, Athens, OH
Graduated in 1999 with a Bachelor of Science in Journalism degree.

EXPERIENCE
Marketing Manager, Member Engagement & Communications, Anthem, Inc. (June 2017 and ongoing)
I work with a great team to ensure that member experience is human, authentic, understandable, and accessible.

EXPERIENCE
Marketing Technology Analyst, The Lafayette Life Insurance Company, Cincinnati, OH (Dec. 2014 to June 2017)
Responsibilities include managing and applying strategic, advanced, omni-channel marketing and communications technologies and techniques in digital and print campaigns in B2B and B2B2C that educate and engage independent producers (GA and IMO), inform current policy owners, inspire prospective customers, and develop leads that ultimately expand distribution; conceptualization, development, testing, execution, measurement, and refinement of Web, e-mail, blog, social, mobile, and multimedia content and distribution channels; project leadership and management; creative direction; building and maintaining productive relationships, working collaboratively, and building partnerships across the business and the enterprise; sharing knowledge and providing technical expertise and consultative services; and more. The Lafayette Life Insurance Company is a member of Western & Southern Financial Group, Inc., a Fortune 500 company.

Social Media and Public Relations Manager, Champion Window Mfg., Cincinnati, OH (Oct. 2013 to Nov. 2014)
Strategic management of the company’s social-media channels, public relations, digital media, and digital content in B2B and B2C; preserving and fortifying the company’s brand in content and marketing collateral; tactical support for more than 70 affiliates nationwide with guidance, training, and implementation through social-media monitoring, posting, and marketing; content writing and editing; copy writing and editing; creating and distributing press releases; coaching executives and others for interviews; providing guidance and support in consumer-conflict resolutions; serving as editor of the company’s blog, internal newsletter, and intranet home page; assisting affiliates in promoting local events and community outreach programs; and supporting the corporate marketing team in developing and implementing new initiatives locally and nationally. Reason for leaving: company-wide workforce reduction.

Managing Editor, ST Media Group International, Cincinnati, OH (Oct. 2002 to Oct. 2013)
Responsible for direct management of multiple B2B trade publications, including supervising creative staff and freelance contributors, writing and editing a wide variety of content, issue planning and development, budgeting, editorial strategy, production-workflow management, proofing, developing e-blasts, Web-based publishing, social-media management, brand representation at trade shows, and more. Promoted from Associate Editor in 2005. Reason for leaving: time to move on.

Assistant Editor, National Underwriter Company, Erlanger, KY (Feb. 2001 to Nov. 2001)
Responsible for writing and editing industry news and feature articles, proofing, and Web-based publishing for B2B. Reason for leaving: company-wide workforce reduction.

Founder, Evening Communications, Cincinnati, OH (Oct. 1999 to Jan. 2001)
Developed a sole proprietorship focused on consulting in the following areas: writing and editing for a broad range of audiences in B2B, B2B2C, and B2C; corporate communications, desktop publishing, graphic design, Website development, and more. Clients included small businesses, retail operations, publishers, and global manufacturers.

Editor, American Israelite, Cincinnati, OH (Apr. 1999 to Oct. 1999)
Responsible for day-to-day management of newspaper operations and direct supervision of editorial and design staff, writing and editing articles and editorials, editorial-content development, managing freelance contributors, and production-workflow control. Reason for leaving: I started my own business (see Evening Communications).

NON-PROFIT AND VOLUNTEER EXPERIENCE
Member, Marketing Committee, TEDxCincinnati (Apr. 2017 and ongoing)
Strategic and tactical support for content marketing, social-media marketing, display advertising, community partnerships, and more.

Member, Board of Governors, Children’s Dyslexia Centers of Cincinnati (Oct. 2010 to Oct. 2014)
Marketing, communications, community relations, development, and outreach; development of the non-profit’s Website and social-media platforms; event promotions; public relations; and more.

Clown, Shriners Hospitals for Children and Ronald McDonald House (May 2010 to May 2013)
Entertained patients at Shriners Hospitals for Children—Cincinnati, a world leader in research and treatment of pediatric burns, as well as Ronald McDonald House Charities of Greater Cincinnati, a home away from home for families and their children seeking medical treatment at Cincinnati Children’s Hospital Medical Center.

Gardener, Shriners Hospitals for Children (May 2009 to May 2013)
Sourcing donations of top-quality plant materials and designing and populating the expansive terrace garden at Shriners Hospitals for Children—Cincinnati for the enjoyment of patients, families, volunteers, and staff.

OTHER EXPERIENCE
Director of Communications, Valley of Cincinnati (Aug. 2008 to present)
Responsible for the planning and production of print, Web, and social-media collateral for the Ancient Accepted Scottish Rite, Valley of Cincinnati, a 501(c)(10) Domestic Fraternal Society with more than 5,000 members. Work includes writing for, editing, and designing the organization’s award-winning monthly publication; developing and updating its Website; managing its presence on Facebook, Twitter, and Instagram; creating and distributing e-blasts; creating promotional materials; and more.

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