Case Study: Non-Profit

Case Study: Non-Profit

Membership on the Board of Governors of Children’s Dyslexia Centers of Cincinnati (CDCOC) from October 2010 to October 2014 afforded me an opportunity to apply several areas of expertise for the benefit of children in need. I redesigned the non-profit’s Website, established its Facebook page and managed several Facebook ad campaigns, created content for and designed event materials, designed an ad-specialty product, created content for and designed capital-campaign literature (and persuaded the print-service provider to donate the paper and printing for the project), and more.

These efforts raised public awareness, boosted traditional development efforts, and increased participation in major fundraising events. For example, when I joined the Board of Governors, the annual Teddy Bear 5K event averaged 150 registrations. Through effective social-media marketing, I was able to increase registrations to more than 350 (an increase of at least 133%). The next year, I combined social-media marketing with a promotional campaign on LivingSocial (a deal-of-the-day marketer) and secured a valuable endorsement from Julie Isphording, a Cincinnati native who ran in the inaugural women’s marathon at the 1984 Summer Olympics. As a result, registrations soared to more than 700—an increase of at least 100% compared to the previous year and an increase of at least 366% compared to registrations when I joined the Board of Governors.

In 2013, I requested proposals from a variety of local PR agencies with the goal of retaining effective, full-time representation for the non-profit. Ultimately, I recommended Game Day Communications to the Board of Governors. The Board of Governors accepted Game Day Communications as its agency of record, and I worked closely with Game Day CEO Jackie Reau and her team to make CDCOC fundraising and public-awareness events more visible. To that end, I developed display-advertising materials, created custom content and event-partner collateral, and designed graphics for digital billboards (highway exposure) to support the 2014 Teddy Bear 5K. I also conceptualized, launched, and managed multiple Facebook campaigns for that event.

APPLIED SKILLS
• Writing
• Editing
• Graphic design
• Social-media marketing
• E-mail marketing
• Website design
• Interpersonal communication and networking
• Project management

EXAMPLES OF PROJECTS
• Website launch
• Social-media launch
• Capital-campaign book
• Promotional and registration materials for fundraising events
• Digital billboards
• Ad-specialty product (custom-printed, BPA-free water bottle for the Teddy Bear 5K)

MEDIA/COMMUNITY RELATIONS
Local 12 (WKRC) invited me to promote the Teddy Bear 5K on live TV in 2012. I spent more than 2:30 talking about the event and Children’s Dyslexia Centers of Cincinnati with Liz Bonis.